The state’s travel and tourism website, michigan.org, attracted more visits than any state tourism site in the nation for the fifth consecutive year in 2011, according to independent online measurement company Experian Hitwise.
A clear favorite, michigan.org received 7.69 percent of the overall market share of visits to state tourism sites, and had nearly 3 million more visits than the No. 2 website in Arkansas.
 
“As we have expanded our efforts to promote Pure Michigan nationwide, people have responded positively to our award-winning advertising campaign, as well as the message we are delivering about the tremendous travel opportunities Michigan has to offer,” said George Zimmermann, vice president of Travel Michigan, part of the Michigan Economic Development Corporation.  “The high volume of traffic to michigan.org translates into business for travel and tourism destinations across the state, which helps retain and create jobs for Michigan residents.”
Michigan.org recorded more than 8.6 million hits over the course of the year, with consumers using the site an average of 23,689 times per day.  In addition, click-throughs from the site to other Michigan tourism industry sites totaled an average of 16,300 per day and 5.9 million for the year.

Pure Michigan’s social media efforts have also continued to lead the industry, with nearly 337,000 fans on Facebook – the highest number of fans for any state tourism Facebook page in the nation.  Pure Michigan also has an active twitter and blog community, and a subscriber list of more than 420,000 people to The Pure Michigan eNewsletter.

The travel and tourism industry generated $17.2 billion in Michigan in 2010 and helped create an estimated 152,600 jobs statewide.  2010 also saw spending by out-of-state visitors surpass that of Michigan residents for the first time.


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