The Schauer for governor campaign is jumping on a story
published in Crain’s Detroit Business that reported the Snyder
administration outsourced jobs for the Pure Michigan travel guide to Iowa,
though the Des Moines firm’s bid was higher than those submitted by two Oakland
County businesses.
According
to documents obtained by Crain’s through the Freedom of Information Act, Royal
Oak-based Hour Media and Ferndale-based Pitch Black Media both submitted bids
that were less expensive than the bid from Meredith Corp., publisher of Midwest
Living.
A
Michigan Economic Development Corp. spokeswoman told Crain’s that the value of
the Meredith bid centers around the ability of Meredith to get the guide to
more out-of-state target consumers.
The
Des Moines-based company has produced the guide for the state of Michigan for
the past 15 years. As part of its winning bid, it packaged in more than
$800,000 of “added value components,” including 1 million extra
copies attached to Better Homes and Gardens, several free ads, and three
complimentary mentions of Michigan in Midwest Living.

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