In a wonderfully written piece for Politico magazine,
Nicholas Carr makes the case that social media is ruining Americans politics.

Carr, who writes about technology and culture, not
the political scene, displays the ability to see that elections and social media are a
toxic mix. He’s not just referring to Facebook and Twitter but also Instagram,
Snapchat and YouTube.

Carr labels Donald Trump a “natural-born troll” with an
innate advantage in Election 2016. On the other hand, Hillary Clinton flounders
online because she “spent years filing the burrs off her personality, only to
find that rough edges are in.”

Here’s a bit more:

“The presidential campaign is becoming just another
social-media stream, its swift and shallow current intertwining with all the
other streams that flow through people’s (digital) devices. This shift is
changing the way politicians communicate with voters, altering the tone and
content of political speech. But it’s doing more than that. It’s changing what
the country wants and expects from its would-be leaders.

“What’s important now is not so much image as
personality. But, as the Trump phenomenon reveals, it’s only a particular kind
of personality that works — one that’s big enough to grab the attention of the
perpetually distracted but small enough to fit neatly into a thousand tiny
media containers. It might best be described as a Snapchat personality. It
bursts into focus at regular intervals without ever demanding steady
concentration.

“Social media favors the bitty over the meaty, the
cutting over the considered. It also prizes emotionalism over reason. The more
visceral the message, the more quickly it circulates and the longer it holds
the darting public eye.”