According to a new study, the places where America’s most
racist people live include the counties on and near Saginaw Bay and nearly all
of the western Upper Peninsula.

These numbers are not based on polling but instead rely
upon an unusual data set – Google searches. More specifically, Google searches
containing the N-word.

The map above, based on several million searches and divided
into media markets (essentially local TV viewing areas), shows that racist searches are conducted “much more than (the
U.S.) average” in the deep red areas.

In Michigan that includes Saginaw, Bay City, Flint, Midland
and Mount Pleasant, as well as the tip of the Thumb Area. And nearly all of the
U.P. west of Mackinac and Luce counties.  

The Detroit area media market – extending all the way from
the Ohio border to north of Port Huron – doesn’t fare much better, with an
above average occurrence of N-word searches (displayed in orange).

The argument in support of this research is that people conduct
Google searches in relative anonymity – free of any public scorn – as they seek
out information of interest.

Those who are inclined to dismiss the report’s methods
may want to consider the advantages of this novel approach. The folks at The
Washington Post’s “Wonkblog” who specialize in data and detailed research,
explain the Google-based approach this way:

“… Racism is a notoriously tricky thing to measure. Traditional
survey methods don’t really work
— if you flat-out ask
someone if they’re racist, they will simply tell you no. That’s partly
because most racism in society today operates at the subconscious level,
or gets vented anonymously
online
.

“… It’s also important to note that not all people
searching for the N-word are motivated by racism, and that not all racists
search for that word, either. But aggregated over several years and several
million searches, the data give a pretty good approximation of where a
particular type of racist attitude is the strongest.”

This new approach was devised by a data scientist, Seth Stephens-Davidowitz, and
published by
PLOS-ONE.

Political junkies may want to take notice that the 10th
Congressional District, where Rep. Candice Miller’s retirement is pending and
where the hottest election race in Michigan is sure to take place next year,
includes two counties – Tuscola and Huron – within the most racist category.

One interesting aspect of the study is that the greatest
concentration of N-word searches is not in the Deep South but throughout the
entire stretch of the Appalachians, from Georgia to New York and spilling over
throughout Ohio.
In comparison, nearly all of the U.S. west of the Mississippi River (except for parts of Texas) show up on the map as the least racist.