Several Detroit area websites that have popped up in recent years seem to exist solely for the purpose of cheerleading for the Motor City comeback.

They portray the city as the home to urban lofts, music, the arts and bars with 94 kinds of beer – even if that description applies to just a small portion of Motown’s overall 139 square miles. At its height, this promotional groove focused on anecdotal evidence of hipsters moving from Brooklyn, aka hipster heaven, to Detroit’s downtown and Midtown areas.

The latest example of Motor City hype is an online post published on Monday by thehubdetroit.com, which suggested that Detroit is a premier destination for the nation’s Millennials.

The Hub Detroit latched onto one of these national websites, apartmentlist.com, that is not based on journalism but instead tries to offer consumer advice.

The Hub is apparently correct in reporting that Detroit ranks 18th out of 75 major U.S. metro areas – extending beyond Eight Mile Road — in affordable housing. What the site doesn’t mention is that many rental housing units or flats in the city are located in houses with a value of $10,000 or less and in neighborhoods that have been devastated by boarded-up housing, vacant lots and the persistence of two-foot-tall weeds.

“When you add desirable factors like the city’s walkable neighborhoods, proximity to top hospitals, educational institutions and employers, Detroit really has a lot to offer,” The Hub claims.

One has to wonder which tiny portions of Motown The Hub refers to.

In addition, what The Hub fully ignores is Apartment List’s research that shows Midwest cities such as Madison, Wisc., Columbus, Ohio, Minneapolis, Minn., and Pittsburgh, Penn., rank far above Detroit as ideal destinations for Millennials (age 18-34). Chicago is expensive but it has nonetheless become a premier location for Michigan college graduates who quickly moved out of state.

Beyond all that, a map created by Apartment List shows that Detroit overall remains among the worst cities in America for quality job opportunities available to young adults.

That’s not a selling point. That’s a fact that gets buried in every way possible.

 

 

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