The Martin-Waymire public relations firm in Lansing has won the nation’s “Silver Anvil” award, which is apparently the equivalent of an Oscar in the PR community.
So, hey, if you win an Oscar, you get to give a speech. And, here, on Selweski’s blog, the orchestra will not interrupt you. In that spirit, here is the release they put out to announce the award:
Martin Waymire Advocacy Communications, a
Lansing-based full-service public relations and social media marketing firm,
won the nation’s top award for public relations excellence — the Silver Anvil —
at a ceremony Thursday night in New York City.
The firm was recognized by the Public Relations Society of
America for its work on the campaign to defeat Proposal 5, the proposed “Super
Minority” constitutional amendment on Michigan’s November 2012 statewide
ballot. Proposal 5 would have required two-thirds of both chambers of the
Michigan Legislature to raise any tax or close any tax loophole.
America for its work on the campaign to defeat Proposal 5, the proposed “Super
Minority” constitutional amendment on Michigan’s November 2012 statewide
ballot. Proposal 5 would have required two-thirds of both chambers of the
Michigan Legislature to raise any tax or close any tax loophole.
Considered the “Oscar” of the public relations profession,
the Silver Anvil is the oldest and most prestigious award given in the nation
for outstanding achievement in PR. Martin Waymire’s award came in the category
of Public Affairs, Associations/Nonprofit Organizations. It is the third
Silver Anvil won by Martin Waymire staffers in the past 20 years, all for
managing ballot campaigns.
the Silver Anvil is the oldest and most prestigious award given in the nation
for outstanding achievement in PR. Martin Waymire’s award came in the category
of Public Affairs, Associations/Nonprofit Organizations. It is the third
Silver Anvil won by Martin Waymire staffers in the past 20 years, all for
managing ballot campaigns.
“We are thrilled to be recognized in the public affairs
category, since that is the arena Martin Waymire excels in every day,” said
Martin Waymire Partner Roger Martin, APR. “Helping bring together the
extraordinary coalition of associations and nonprofits that made up Defend
Michigan Democracy, developing the strategy and then executing it precisely is
extremely satisfying. This award recognizes the efforts of our entire staff,
who absolutely killed it to defeat a dangerous amendment to Michigan’s
constitution. Many PR practitioners can do excellent work for an entire career
and not win a Silver Anvil, so we are so very grateful.”
category, since that is the arena Martin Waymire excels in every day,” said
Martin Waymire Partner Roger Martin, APR. “Helping bring together the
extraordinary coalition of associations and nonprofits that made up Defend
Michigan Democracy, developing the strategy and then executing it precisely is
extremely satisfying. This award recognizes the efforts of our entire staff,
who absolutely killed it to defeat a dangerous amendment to Michigan’s
constitution. Many PR practitioners can do excellent work for an entire career
and not win a Silver Anvil, so we are so very grateful.”
Defend Michigan Democracy came together after the ballot
proposal was certified for the November 2012 election. Before we launched the
NO on 5 campaign, polls showed the proposal winning with 70 percent of the
vote. It was supported by Tea Party organizations and the so-called “Americans
for Prosperity” special interest group. In the end, Michigan voters defeated
Proposal 5 by 69 percent to 31 percent, the largest margin of any of the
questions or candidates on the statewide ballot.
proposal was certified for the November 2012 election. Before we launched the
NO on 5 campaign, polls showed the proposal winning with 70 percent of the
vote. It was supported by Tea Party organizations and the so-called “Americans
for Prosperity” special interest group. In the end, Michigan voters defeated
Proposal 5 by 69 percent to 31 percent, the largest margin of any of the
questions or candidates on the statewide ballot.
Here are some other metrics from
the successful NO on Prop 5 campaign:
the successful NO on Prop 5 campaign:
· *
NO on 5 got the
most votes — by far — of any candidate or question on Michigan’s ballot
(including President Obama, who won the state by a landslide for the second
time).
NO on 5 got the
most votes — by far — of any candidate or question on Michigan’s ballot
(including President Obama, who won the state by a landslide for the second
time).
·
* NO on 5 was the
only ballot question or candidate campaign to exceed 3 million votes on the
Michigan ballot.
* NO on 5 was the
only ballot question or candidate campaign to exceed 3 million votes on the
Michigan ballot.
·
* NO on 5
out-performed the next best-performing statewide ballot campaign by 260,000
votes.
* NO on 5
out-performed the next best-performing statewide ballot campaign by 260,000
votes.
· *
Every Michigan
newspaper in the state that editorialized on Proposal 5 said “VOTE NO.”
Every Michigan
newspaper in the state that editorialized on Proposal 5 said “VOTE NO.”
· *
One of our “odd
couple videos” was named one of Michigan’s political videos of the year for
2012.
One of our “odd
couple videos” was named one of Michigan’s political videos of the year for
2012.
“While Roger and I have both won Silver Anvils in the past
for managing ballot proposal campaigns, this is our first working together at
Martin Waymire,” said David Waymire, a partner at the firm who this year
received the Central Michigan Public Relations Society of America’s PACE
Maker of the Year Award. “Our entire team was immersed in this campaign,
implementing an extensive social media campaign and developing viral videos
that featured ‘odd couples’ such as Gov. Rick Snyder and his 2010 Democratic
opponent, Lansing Mayor Virg Bernero, explaining why all of Michigan was coming
together to reject the extremist proposal. Beating this extremist measure was
good for Michigan, and being recognized for our work by our peers nationally
for that work is particularly sweet.”
for managing ballot proposal campaigns, this is our first working together at
Martin Waymire,” said David Waymire, a partner at the firm who this year
received the Central Michigan Public Relations Society of America’s PACE
Maker of the Year Award. “Our entire team was immersed in this campaign,
implementing an extensive social media campaign and developing viral videos
that featured ‘odd couples’ such as Gov. Rick Snyder and his 2010 Democratic
opponent, Lansing Mayor Virg Bernero, explaining why all of Michigan was coming
together to reject the extremist proposal. Beating this extremist measure was
good for Michigan, and being recognized for our work by our peers nationally
for that work is particularly sweet.”
Martin Waymire would like to thank the founding members of
Defend Michigan Democracy for retaining our firm to run the NO on 5 campaign,
including the Michigan Health & Hospital Association, the Michigan
Municipal League, AARP Michigan, and the Michigan Education Association.
Defend Michigan Democracy for retaining our firm to run the NO on 5 campaign,
including the Michigan Health & Hospital Association, the Michigan
Municipal League, AARP Michigan, and the Michigan Education Association.
The campaign also won first place in the Mid-Michigan Public
Relations Society of America contest for public affairs. Martin Waymire was
one of only two Michigan-based firms to even be nominated for a Silver Anvil.
Relations Society of America contest for public affairs. Martin Waymire was
one of only two Michigan-based firms to even be nominated for a Silver Anvil.
For more information on Martin Waymire and our services
visit www.martinwaymire.com. For
more information on the Defend Michigan Democracy campaign, visit http://martinwaymire.com/featured-clients/.
visit www.martinwaymire.com. For
more information on the Defend Michigan Democracy campaign, visit http://martinwaymire.com/featured-clients/.
