The fake CNN cameraman is at the far right, partially obscured, wearing the bright orange cap.

When I first heard this story, I thought it had to be a
joke, or an attempt by someone to get Democratic gubernatorial candidate Mark
Schauer “punked.”
But apparently this is for real: Someone claiming to be
from CNN showed up at a little Schauer campaign event in Coldwater with just a
couple dozen people in attendance and he began filming every word. After some
checking, the Schauer campaign discovered that this guy actually does camera
work for Gov. Rick Snyder campaign ads. Dirty tricks in the works?
I envisioned a bit of Republican skullduggery — perhaps
GOP Congressman Kerry Bentivolio with a fake beard, imitating Wolf Blitzer.
But, no. The imposter was just some guy who shoots video and is pretty hapless
at pretending to be someone he is not.
The sleuth, identified as Jeff Steinborn, had a phony-looking
press credential and a bright orange CNN cap. While the Schauer appearance at a
coffee shop was nothing of significance, Steinborn videotaped the entire event.
Then he left without bothering to get any direct quotes from the candidate.
A memo produced by the Schauer campaign says:
“On Saturday, March 1, Mark Schauer hosted a public ‘Meet
and Greet’ with voters in Coldwater at the Northwoods Coffee Shop. A man wearing
a CNN hat attended the event with professional video equipment and a ‘Media Photographer’
credential, which identified himself as ‘Jeff Steinborn.’ The suspicious credential was issued on
January 1, 2014. When Steinborn was asked who he was with by Schauer campaign staff, he
pointed to his CNN hat. A Schauer staffer asked Steinborn explicitly if he was working for CNN, and
he replied, “Yep. We’re keeping an eye on the race.”
It turns out that Steinborn is a professional
videographer from Tennessee whose work for the Snyder campaign included the
role of director of photography for the Snyder Super Bowl ad, which infamously featured
the governor snorkeling.
Clandestine audio and video recordings of an opposition
candidate are common in Michigan political campaigns.  The tape that is secured is typically leaked
to the media – if it’s juicy stuff – or it’s used in negative advertising that
casts the opponent in the worst possible light. If caught, the person doing the
taping is supposed to come clean when asked who they work for.
And falsely claiming to be part of a media outlet is
strictly forbidden.
Meanwhile, it appears the governor’s campaign team has
yet to comment on Coldwatergate. The Schauer camp is demanding that all the videotape
shot by Steinborn of Schauer be destroyed.
A Schauer spokesman
called the incident a “desperate and Nixonian move” by the governor.
“It should be beneath
a sitting governor to send a highly-paid political consultant to impersonate a
national news reporter at his opponent’s campaign events,” said Zack Pohl. Snyder
should admit his mistake, apologize, and agree to run his campaign above board.
Moreover, he should fire his media firm, Strategic Perception, and Mr.
Steinborn over this matter.”